Missed call scam

I got a missed call on 0870 2443 494 on my mobile. Apparently this is a number rented out by Cheers International Sales Limited. It is apparent that the company is a magnet for missed call scams judging by the evidence here. If you get a missed call on an 0870 number then don't ring it back unless you want to give your money to scammers. It is probably a good idea in any case not to respond to missed calls for any number that you don't know.